04 — Origin · since 2021
Independence isn't inherited: it's built, one bottle at a time.
You know the scene: the price list that changes without notice, the 'exclusive' product identical to the one at the salon across the street, rules written by people who never set foot in a salon. We put up with that scene for years. In 2021 we stopped complaining and started building: no big capital, just the stubborn idea that a professional product should go back into professionals' hands.
YAC · EST. MMXXI · INDIPENDENTI · SPEZZA LE CATENE
Three partners, one stubbornness
Created with AIMemento
Vision and digital
Turned a stubborn idea into a brand. The direction, the digital, the course.
The YAC Code
Seven articles. The rules we gave ourselves, and defend.
- I
The craft before the marketing.
Whoever stands behind the chair decides, not whoever stands behind a slide. A product is worth how it works in your hands, not how it sounds in a promise.
- II
Few products, stubbornly chosen.
We don't fill a shelf for the sake of it. A reference joins the range only when it does something the others don't.
- III
From us to you. No tolls.
The shortest supply chain there is: we think it, make it, hand it to you. No middlemen tweaking the price at every step.
- IV
The price is seen by those who do the job.
The price list is a matter between professionals. In with your VAT number, and we speak the same language.
- V
No fake exclusives.
No more 'reserved for you' product identical to the one across the street. Identity is a serious thing.
- VI
Colour is a means, not a master.
Today it's colour, tomorrow it's care. YAC isn't a dye company: it's a way of being in this trade.
- VII
You join a movement, not a contract.
You don't sign constraints, you take part. Every photo with #weareyac writes the next chapter.
We Are YAC.
Three partners lit the fuse, but a movement isn't made by three. Every impossible lift, every client who leaves different from how they came in, every photo with #weareyac is a chapter signed by whoever writes it.
“Decolorante Flashbang fa miracoli! Schiaritura omogenea alla prima passata.”
Andrea Boletti Hair
“Ragazzi complimenti! Avete fatto dei colori pazzeschi!”
Hair Studio by Silvia
“Golilla ❤️ Innamorati di questi prodotti!”
RF Hair & Beauty
“Il mio lavoro eseguito con i magici prodotti YAC!”
Elly Style — Elena Comparin
Leonardo Hair Look
“Golilla is magic!”
Aurora
“Questi supereroi ci piacciono!”
Cinzia Baroni
Asia Cavallini