An independent brand of professional products for hairdressers, founded in 2021 and co-founded by Memento: the All-In-One colour system (oil-based colour, toners, primaries, developer and lightener), the All You Need Is Care line and Academy training. Styling and treatments will follow over time.
We Are YAC
Break the chains. Let's take the craft back.
Let's take the craft back.
Independent professional products, born behind the chair: few, chosen stubbornly, with a supply chain that starts with us and reaches you with no tolls. We started from colour; care is the second word, and it won't be the last.
Who YAC is for
I'm a professional
The system, the courses, reserved prices and your local distributor.
I'm looking for a salon or a product
Find who works with YAC near you and see what changes on your head.
01 — The system
Everything you need. Nothing more.
YAC isn't a catalogue: it's an All-In-One system. One oil-based colour that turns from permanent to demi with the pH Changer, four toners with no tone level, three pure primaries and a diluter, a stable developer, a lightener born for corrections. Fewer references on the shelf, more possibilities at the chair.
01
One colour, two services
Liquid Vibes alone is permanent; with the pH Changer it becomes demi. You decide, every time.
02
Reflections corrected in five minutes
Liquid Squad works with no tone level: finish a service or fix a base without starting over.
03
The colour that doesn't exist, you invent
RGB + Clear: three primaries and a diluter, clear proportions and repeatable results.
04
The base never betrays you
Flashbang at low volumes with OxyGender: neutral lift, no bands, ready for toning.
02 — Products
A constellation, not a shelf.
Every product exists because it does something the others don't, and links to the others by use. Tap a bottle to open its sheet.
ColourToningChemistry and controlLightening
Swipe through the products →
Liquid colour · 38 shades
Liquid Vibes
One oil-based colour, permanent or demi with the pH Changer. Covers greys, ammonia- and PPD-free.
Four toners · no tone level
Liquid Squad
Four toners from the Liquid Vibes family that work on the reflection, in minutes, mixable with each other and with every shade.
Three pure primaries and a diluter
RGB + Clear
Ardent Red, Vivid Yellow, Deep Blue and Clear: any colour comes out of here, in repeatable proportions.
pH modulator · heart of the All-In-One
pH Changer
10% in the formula, up to 3 ml, and Liquid Vibes goes from permanent to demi-permanent. One tube, two services.
Developer · 5·10·20·25·30 vol
OxyGender
Stable from start to finish, fragrance-free, with Aloe Vera. Formulated for Liquid Vibes' oil texture and for Flashbang.
Lightener · up to 9 levels
Flashbang
Born for corrections: white formula with no blue or violet pigments, up to 9 levels, integrated Plex and soothing actives. Ideal at 5 or 10 vol.
Real Academy footage
03 — Academy
Learn from those who do the job do the job.
No classroom theory. Training done behind the chair, on models, by hairdressers who live the salon every day: colour, tools, and how to show what you can do.
Creativity and toolsAll levels
IRO SALON
The Italian IRO Comb format: techniques the salon across the street doesn't have.
Next date
13–14 September 2026 · Camisano Vicentino
Creativity and toolsAdvanced
IRO SALON 2.0
Three new IRO Comb techniques. Faster, sharper, more to show.
Next date
11–12 October 2026 · Camisano Vicentino
Colour and techniqueIntermediate
ESSENSA YAC
Everything the YAC system can do, with toning at the centre.
Next date
25–26 October 2026 · Camisano Vicentino
Colour and techniqueAll levels
TONING MASTER
Toning without secrets, whatever line you use in the salon.
Next date
27–28 September 2026 · Camisano Vicentino
Colour and techniqueAdvanced
BLEACH EXTREME
Perfect bases, flawless blends and the art of hair tattoos.
Next date
22–23 November 2026 · Camisano Vicentino
Salon, identity and communicationAll levels
SLASH AI
The salon's socials and AI, taught by hairdressers: two days and you go home with your own assistant.
Next date
8–9 November 2026 · Camisano Vicentino
The Playground
The course rooms — enrolment, preparation, exercises and live activities — will open at the YAC Funfair. Until then, everything you need to choose and ask for availability is here.
Created with AI
04 — Origin · since 2021
Independence isn't inherited: it's built, one bottle at a time.
You know the scene: the price list that changes without notice, the 'exclusive' product identical to the one at the salon across the street, rules written by people who never set foot in a salon. We put up with that scene for years. In 2021 we stopped complaining and started building: no big capital, just the stubborn idea that a professional product should go back into professionals' hands.
YAC · EST. MMXXI · INDIPENDENTI · SPEZZA LE CATENE
Three partners, one stubbornness
Created with AIMemento
Vision and digital
Turned a stubborn idea into a brand. The direction, the digital, the course.
The YAC Code
Seven articles. The rules we gave ourselves, and defend.
- I
The craft before the marketing.
Whoever stands behind the chair decides, not whoever stands behind a slide. A product is worth how it works in your hands, not how it sounds in a promise.
- II
Few products, stubbornly chosen.
We don't fill a shelf for the sake of it. A reference joins the range only when it does something the others don't.
- III
From us to you. No tolls.
The shortest supply chain there is: we think it, make it, hand it to you. No middlemen tweaking the price at every step.
- IV
The price is seen by those who do the job.
The price list is a matter between professionals. In with your VAT number, and we speak the same language.
- V
No fake exclusives.
No more 'reserved for you' product identical to the one across the street. Identity is a serious thing.
- VI
Colour is a means, not a master.
Today it's colour, tomorrow it's care. YAC isn't a dye company: it's a way of being in this trade.
- VII
You join a movement, not a contract.
You don't sign constraints, you take part. Every photo with #weareyac writes the next chapter.
We Are YAC.
Three partners lit the fuse, but a movement isn't made by three. Every impossible lift, every client who leaves different from how they came in, every photo with #weareyac is a chapter signed by whoever writes it.
“Decolorante Flashbang fa miracoli! Schiaritura omogenea alla prima passata.”
Andrea Boletti Hair
“Ragazzi complimenti! Avete fatto dei colori pazzeschi!”
Hair Studio by Silvia
“Golilla ❤️ Innamorati di questi prodotti!”
RF Hair & Beauty
“Il mio lavoro eseguito con i magici prodotti YAC!”
Elly Style — Elena Comparin
Leonardo Hair Look
“Golilla is magic!”
Aurora
“Questi supereroi ci piacciono!”
Cinzia Baroni
Asia Cavallini
05 — All You Need Is Care
All You Need
Is Care
Care is the key.
Launch
5 October 2026
Voya Rooftop, Milano
Seven words. Everything you want to say.
- Again
- Please
- Feed
- Me
- Hard
- Love
- Yes
And you, what do you want to say?
AGAIN, PLEASE.
Seven words written large on seven bottles. Line them up and the sentence becomes yours: send it to someone or keep it. We don't ask questions. Few references, high performance, designed to be gifted.
The ritual
Every message is locked with a key. One stays here, the other comes with you.
Once the sentence is composed, there's a chain in the salon: two initials, a date, a padlock. You let one key fall, you take the other with you. We never ask what it means.
Sooner or later, a yes arrives. Every two products, one key. On the fifth, Yes 95 ml is on us.
For you
Shampoo, conditioner, mask and the yes that closes every sentence: designed for home, and to be gifted. Available in salons and, from launch, online.
The launch on weareyac.comFor the salon
Clients don't leave with a bottle: they leave with a sentence, and lock it in your salon. Chain, padlocks and display arrive with the line.
Bring it to your salonYAC isn't only colour: that's where we started, and over time every reference will come, styling and treatments included.
06 — Salons
Find a YAC salon near you.
A network of independent salons across Italy works with YAC. The official Store Locator, with addresses and contacts, is on YAC Store; the IRO SALON network has its own dedicated list.
Are you a salon? Get on the map.
Join the Pro area: unlock prices, order from the distributor and get into the Store Locator.
07 — Pro area · professionals only
Prices? Behind this door.
It's not snobbery, it's consistency: the price list is for those who do the job. Leave your salon details with your VAT number: we verify you and put you in touch with your local distributor, with net prices and clear terms.
P.IVA → VERIFICA → DISTRIBUTORE · PREZZI NETTI · CONDIZIONI
The online shop remains YAC Store: yacstore.it
08 — FAQ
The questions that actually come in.
Today online at yacstore.it and through authorised distributors; sales, professional and retail, are moving to weareyac.com. Professional prices are reserved for VAT-registered businesses: request access from the Pro area.
The colour is professional and belongs in the salon: find who works with YAC near you with the Store Locator. The All You Need Is Care line is designed for home too: find it in YAC salons and, from launch, online.
Editions with date, city and venue are published on the Academy page as soon as they're confirmed. If a course has no date yet, leave a contact to receive the next ones.
Costs are communicated on request for each edition, together with the final programme and seat availability.
The moving colour field is generated by code. The partners' portraits and some videos are created with AI and carry the label; the work photos and Academy footage are real.